Canada has a Fitness Czar

According to the Globe and Mail, Canada now has a fitness czar.

Merriam-Webster, defines a czar as follows:


Main Entry:
also tsar or tzar \ˈzär, ˈ(t)sär\
New Latin czar, from Russian tsar’, from Old Russian tsĭsarĭ, from Gothic kaisar, from Greek or Latin; Greek, from Latin Caesar — more at caesar
1: emperor; specifically : the ruler of Russia until the 1917 revolution
2: one having great power or authority <a banking czar>

Now, I am making the assumption that we, as a nation haven’t exhumed the ashes of Russia’s last czar, Nicholas 2 and put him on the government payroll.
Oh wait, my mistake.
Canada’s new fitness czar is Kelly Murumets, President and CEO of ParticipAction. That’s her, banging out push-ups under the watchful eye of her trainer, Nicholas.

Formerly the President of Acceris Communications, Ms. Murumets has taken over the reins of a newly revived ParticipAction. On February 19, 2007, the federal government pledged $5 million to renew the fitness-awareness campaign.

So what is the mandate of ParticipAction.


Our Mission
ParticipACTION’s mission is to provide leadership in collaboration and communications to foster the “movement” that inspires and supports Canadians to move more.

Our Vision

ParticipACTION’s vision is to work with its partners to ensure a Canadian society where people are the most physically active on Earth.

Strategic Goals

  • To animate the movement that inspires and supports Canadians to become more active.
  • To have “physically active” be a part of who we are as Canadians and how we want to be seen by the world.
  • To develop a legacy of collaboration and partnerships to realize the movement.
  • To set the stage for long-term sustainability of the movement.

ParticipACTION’s Role

ParticipACTION will not be involved in direct programming or program delivery. Rather, we will act as a catalyst for communications and action in this sector.

ParticipACTION will take leadership and become the national voice of physical activity and sport participation in/for Canada. We will collaborate with our partners/stakeholders and marshal resources to support the cause and make a difference in the lives of Canadians. Through a national communications program, ParticipACTION will create the dynamic that inspires Canadians to increase their physical activity and inspires society to make it easier to become more physically active. We will work with our partners in advocacy and bring about action through government policies that lead to long-term sustainable change. And, we will gather data, inform the issue and transfer knowledge across the sector and to all Canadians.

So, from what I can see; ParticipAction’s mandate is to crank out some new tv commercials; telling me to stop watching tv.

For my Canadian readers, I bet you remember the old commercials. Here’s a trip down memory lane:

Notice: I will not be held liable if these jingles proceed to ‘ear worm‘ their way into your head and stay there for the foreseeable future.

Here’s one ,and another, and another, and check out this spoof. Classic fromage.


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